Catalogue 2025 - Catalog - Page 4
BRANDING
TECHNIQUES
Choosing the right product for your promotional program is essential to achieving your goals. It
is equally important to select the right decorating method for your promotional merchandise.
There are many factors to consider, from the material, shape and colour of the product to the
design of your logo and the printable space allotted for the promotional message.
At Genesis, we take the time to discuss and recommend decorating methods to ensure that your
logo and message will result in a memorable and lasting impression.
The explanations below are designed to introduce you to the decorating options for promotional
merchandise. We hope you find this information helpful.
PAD PRINTING
Pad printing is a process where an inked image is transferred from a photo-etched plate to a thin, so silicone pad. The pad is then
pressed against the plastic part. The pad can wrap itself as much as 180° around a small object, and ink coverage is excellent. Though
other methods of printing have progressed, Pad printing is used for printing on otherwise difficult to print on products in many
industries including medical, automotive, promotional, apparel, and electronic objects, as well as appliances, sports equipment and
toys.
Highlight – Can print on so round surfaces
Shapes – Circle, Semi-circle and Irregular shapes
Material – Plastic, Glass, Ceramic & Metal
Colours – Maximum of 2 colors
Products – Mainly used for Stress balls, Golf balls & irregular shapes
Pricing
– Based on Logo Size x No. of impressions
SCREEN PRINT/ SILK SCREEN
Screen print or Silk Screen is the direct imprinting of a one-color design or text onto the surface of a product. The image is
pressed through tensioned nylon mesh, leaving a paint-like appearance. This generally results in a better imprint than a Pad
Printing.
Highlight – Sharp, high-quality decoration on flat and curved surfaces
Shapes – Flat & Curved
Material – Metal, Plastic, Polyester, Nylon, Cotton and Non-Woven materials
Colours – Maximum of 6 colors for non-textiles and maximum of 4 colors for textiles
Products – Clocks, USBs, Powerbanks, Speakers, Sunshades, Mugs, Pens, etc.
Pricing
– Based on Logo Size x No. of impressions
EMBROIDERY
Embroidery is decorating fabric or other materials with needle and thread or yarn
Highlight – Rich and lasting look
Shapes – Flat
Material – All kinds of woven and knitted textiles
Colour
– Maximum of 12 colors
Products – T-shirts, Caps, Jackets, Bags, etc.
Pricing
– Based on total number of stitches
SUBLIMATION/ HEAT TRANSFER
Transferring is done by first creating a digital / screen print image on paper and then using heat to transfer it onto the chosen
product.
Highlight – Allows for extreme detail like small text and multiple colours logo as well as a full image
Shapes – Flat
Material – Cotton, Polyester, Nylon, Ceramic, Metal and Wood
Colours – All CMYK Colours
Products – T-shirt, Caps, Bags, Jerseys, Ceramic Mugs, Wooden Plaques, etc.
Pricing
– Based on Printing Size and Turnaround Time
LASER ENGRAVING
Laser engraving is a process that uses light to burn an image onto the substrate. The imprint color may vary depending on the
material of the product. Laser Oxidation is available on items where the surface and the substrate are the same color. (The
imprint turns black with Oxidation.)
Highlight – Gives the Logos a clean and polished look
Shapes – Flat and curved
Material – Metal, Plastic, Wood and Leather
Colours – Similar to the material with a little burnt shade/ Material inner shade
Products – Pens, USBs, Keychains, Clocks, Powerbanks, etc.
Pricing
– Based on the Logo size or the laser machine time taken
